Paddy Power doubles down and wins big with push messaging
Paddy Power doubles down and wins big with push messaging
2 Pages©2013 Urban Airship Inc. | 1417 NW Everett St Suite 300, Portland, OR | 800.720.2098 | urbanairship.com Paddy Power Objectives • Automa te scor e and settlement alerts. • Reduce br oader communica tion and gr ow mor e tar geted r ela tionships with message segmenta tion. • Drive awar eness o f new gaming content and incr ease multiple-game play . • Drive high touch contact with push messaging thr ough each phase o f the customer lif
