Case Study
Packaging Manufacturer Upgrades Value Chain
800.438.5535 tbmcg.com Packaging Manufacturer Upgrades Value Chain Aiming for High Impact and Minimal Difficulty To meet sales targets, marketing-pushed, end-of-quarter promotions trained customers to wait for discounts and stockpile product. Promotions stimulated orders, creating the typical peaks and valleys in volume, but it was impossible to determine if these efforts were boosting overall sales. Smaller customers were forced t