THE SITUATION Both a global product and packaging design innovator, Gillette sought a package that would protect the razor and its components, create disruption on store shelves and be easy to open by the end consumer. The final package also needed to be more sustainable, automation-friendly, eliminate the injection molded tray component found in earlier packages and be flexible in form, in order to be used in future product lines. THE SOLUTION Far exceeding any expectations, the Venus & Olay package features a clever design with never-seen-before tooling and innovative thermoforming. The complete package combines an outer thermoformed blister pack and an inner thermoformed tray (designed and manufactured by Placon) as well as a cardstock insert and rigid lid. Designed

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