THE SITUATION In addition to Hypertherm’s objectives of using recycled material and consolidating the number of packaging designs used to house its consumables, the company also required a design that would allow the packages to be stacked as well as protect the clamshell and blister card from counterfeit activity. THE SOLUTION Prior packaging consisted of 6 SKUs, each of which had different overall footprints making stacking across the SKUs difficult. Now with only 4 stackable designs, each package now shares the same overall footprint, varying only in number of cavities within the package and total depth. To create a consistent, streamlined merchandising look, each package’s cavities are designed to display the products in an intentional manner. Through the curvature of each

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