OVERCOMING THE ODDS. Canadian Cancer Society uses NewVoiceMedia to create an Omni-Channel Engagement Centre to strengthen relationships and increase funds raised The Canadian Cancer Society is one of the largest community-based organizations in the country, with volunteers in ten provinces. Its mission is to eradicate cancer and enhance the quality of life for people living with cancer. At a time when many charities are experiencing declining support, the Canadian Cancer Society in Saskatchewan (CCSSK) has overcome the odds by taking a long-term view and making strong and engaging relationships with its supporters a key priority. This success is due to a new Omni-Channel Engagement Centre with technology from NewVoiceMedia and Salesforce.com. A state of the art Omni-Channel Engagem

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