The Challenge Outreach’s sales leadership wanted to scale, but incomplete contact information hindered the outreach. For the first year they were in business, Outreach’s sales team relied solely on email. However, as they began to scale their business, direct dials became more valuable in booking meetings. Due to the lack of direct dials in their database, their connect rates were less than optimal. “Without access to direct dial phone numbers, momentum stalled on the sales team,” commented Mark Kosoglow, VP Sales at Outreach. “There was strong call reluctance because they knew they wouldn’t get in touch with anyone.” The Solution After evaluating the vendor landscape, ZoomInfo stood alone as the sole solution with the best direct dials. T o remain a competitor in this space, Kos

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