Case Study
Outbound Soft Collections Program Ensures 50% of Lapsed Members Recover Medicare Drug Coverage
ResultsCX helped a Medicare drug plan client recover 50% of lapsed members through an outbound soft collections program. By implementing personalized, empathetic outreach and targeted engagement strategies, ResultsCX effectively reconnected with members at risk of coverage loss. This approach improved member retention, minimized coverage lapses, and supported the client’s financial and regulatory goals, ensuring better continuity of care and enhancing overall member satisfaction.