www.taykey.com | info@taykey.com | @taykey Act On What’s Trending Taykey & OTC Brand Taykey helps a pain reliever brand deliver a better night’s rest for customers THE CHALLENGE Awareness and Purchase Consideration The advertiser benefitted from strong brand equity as a pain reliever. Insomnia sufferers, however, had a plethora of other options and weren’t necessarily defaulting to this product for help. Broad Reach Limiting ads to

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