Challenge When launching large and complex med tech equipment, conducting demonstrations eciently and eectively is key. So when in vitro diagnostics company Ortho Clinical Diagnostics were launching new equipment for blood testing – they knew they had to go directly to their target audiences. Ortho Clinical Diagnostics RoadshowThe Result The multi-truck campaign consisted of a Transfusion Medicine suite and Clinical Laboratory. They reached thousands of key customers and were a vital tool for the business to provide live productpurpose exhibition space was eective in hospitals, trade shows and customer sites across EMEA. The space we created on-board the trucks was so successful, EMS replicated it for permanent use in the form of a VIP Customer Experience room at their UK production fac

Join for free to read