CHALLENGE Merlin Entertainment owns and operates more than 600 different properties around the globe, including all Madame Tussaud’s and SEA LIFE aquariums. Their revenue in 2014 was £1,249 million. The Orlando Eye is a 400-foot state-of-the-art observation wheel that is the latest addition for the “Eye” brand (the most notable being the London Eye), also managed and operated by Merlin Entertainment. As the only attraction of its kind in the

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