888.603.7337 Is Your Target Audience Seeing YOUR CONTENT? MACY’S BACKSTORY Macy’s needed to promote their beauty- related content hub to Millennial women. Relevance analyzed the site’s hub, identifying the most promotable content for seasonal trends and sales. The campaign goal was to increase traffic to the beauty hub and the search rankings of the targeted keywords. 429 SOCIAL MEDIA INTERACTIONS INCREASE IN ORGANIC TRAFFIC* INCREASE BRAND

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