DRIVE SALES VIA ORGANIC TRAFFIC Non-branded Longtail Exact match INCREASE BRAND AUTHORITY Brand visibility and trust Industry thought leadership 1 2 OBJECTIVES THE COMPETITION YEAR OVER YEAR TRAFFIC INCREASE 65 % 78 % 60 % 2011 2014 360% INCREASE in non-branded organic traffic over 4 years CASE STUDY: 888.603.7337PUBLIC CLOUD 100+ 7 RANK CHANGE +93 TRAFFIC CHANGE +265% HYBRID CLOUD 33 3 RANK CHANGE +30 TRAFFIC CHANGE +36

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