CASE STUDY: ORANGE Orange launched a mul.-­-million pound adver.sing campaign to promote Orange Bright Top Ups. It was a promo.onal campaign for their Pay As You Go -­-customers who had a one in three chance to instantly win a prize whenever they topped up. Orange were looking for a range of promo.onal prizes that fiEed with the overall theme, were fun, func.onal, unique and had a intrinsic value. A customised USB memory s.ck .cked all the boxes. From pictures of the characters, our design team produced 3D CAD

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