CASE STUDY RyanCarrell DirectorofRelocation&ClientServices CarpenterRealtors(Indianapolis, IN) CHALLENGES BasedinIndianapolis,CarpenterRealtorsisanindependentbrokeragewithmore than 600 agents across central and southern Indiana. Since 1970, Carpenter Realtors has sought to provide the fastest and most efficient home-buying experience possible — which today necessitates an innovative and functional website.“We’realwayslookingfornewwaystoimprove,”saysRyanCarrell,Director ofRelocation&ClientServices.“Onourwebsite,thismeantdrivingmoretrafficand addingvaluetoouragentsandconsumerswithoutcannibalizingleadflow.” SOLUTION AfterlearningaboutReadyChatfromseveralpartnersatLeadingRE,Carrellhelped Carpenter Realtors implement chat on their site. “We are always looking for best practicesandhigherconversi

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