CASE STUDY MichaelPhelan VPof Marketing Beverly-Hanks &Associates Realtors CHALLENGES Beverly-Hanks&AssociatesREALTOR®hasalwayshadacommitmenttoserviceaimed at building long-lasting relationships throughout Western North Carolina. As a fast growing brokerage, they were looking for new ways to improve the conversion of leads fromtheirwebsite,andengagecustomersmoreeffectively.“We’realwayslookingatways to grow sales. We knew we needed a way to capitalize on the traffic coming to our site and produce qualified opportunities,” says Michael Phelan,Vice President of Marketing. SOLUTION "OurCEObelievesinheavilyinvestinginmarketingtoofferthebestservicetoouragents and customers. Chat offered an innovative solution that provided qualified leads we could pass on to ouragents,” says Michael. “One of the

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