CASE STUDY ChipCraig Owner & Founder GreyBeard Realty CHALLENGES GreyBeard Realty home to 21 brokers, has been serving the Asheville and Black Mountain areas for 18 years. "We needed a way to respond quickly to customers who were coming to the site. We invested in SEO and PPC advertising but the leads we received were vague about their interests. They’d say things like ‘I want to buy land in western North Carolina.' That’s a large surface area. I route all our leads but I had trouble identifying the right agent for specific prospects,” says Chip. SOLUTION "ReadyChat appealed to us as a way to be more responsive to our customers. We could respond to people's needs quickly and engage them with the right agent. As the owner of the company I assign leads, with ReadyChat I’m able to target

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