Case Study
Fave Juice
IN 2012, AN EXCITING NEW BEVERAGE WAS SET TO HIT THE SHELVES Fave had developed a unique, refreshing, 100% juice beverage that was light on calories and loaded with multiple vegetable servings per glass. All they needed was a little help heading to market. Fave uses a unique patented process to create these 100% juice blends while retaining light and delicious fruit flavors. MEETING A CONSUMER NEED Driven by two important consumer trends—a g