Hootsuite, (http://www.hootsuite.com) provider of the market-leading social media management system, enables organizations to collaboratively execute campaigns across multiple social networks, such as Facebook, Twitter and LinkedIn. Via the company’s web-based social media dashboard, organizations can quickly launch marketing campaigns, manage and measure social media traffic, identify and grow online audiences, distribute targeted messages and manage and measure social media traffic – optimizing brand visibility across multiple channels. The Challenge Hootsuite had built an impressive business around a baseline product that was free of charge, but saw an opportunity to introduce additional, value-add features and services. So, the company decided to transition to a freemium model,

Join for free to read