Case Study
Customer and Channel Insight Shapes Business Decisions
Founded in 1999, IMN (http://www.imninc.com) is a Software as a Service (SaaS) provider specializing in content-driven e-communications services. IMN enables companies to communicate with their customers through multimedia email and e-newsletters designed to drive measurable brand impact, product visibility, leads and sales. IMN services more than 3,000 accounts globally, including MetLife, Volvo Cars North America, Medifast, Gold Canyon and