OpenX is a pioneer in programmatic advertising, operating one of the industry’s largest omnichannel exchanges across the open web. OpenX’s ad exchange connects more than 120,000 advertisers and 130,000+ active publisher domains across desktop, mobile, and connected TV (CTV) apps to reach nearly 1 billion consumers globally. To provide visibility into advertisers’ programmatic media buys across the company’s wide publisher footprint, OpenX ingests large amounts of bid transaction data. STORY HIGHLIGHTS: Snowflake Data Marketplace Launching OpenX’s log-level data product, Bidding Intelligence Data Set (BIDS), on Snowflake Data Marketplace provides advertising partners with granular, near real-time visibility into their programmatic media buys. Multi-cluster shared data architect

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