Snowflake’s Media Data Cloud helps media companies, advertisers, and agencies securely collaborate and drive better customer experiences while complying with strict privacy regulations. It enables first-party data matching for cross-platform campaigns, combining bid performance, identity, and enrichment to power measurement and activation. Agencies gain new insights with limited data movement, and data providers deliver enriched profiles and log-level campaign data. Companies like Horizon Media, OpenX, and Warner Music Group use Snowflake for real-time analytics, identity resolution, and improved visibility, supporting innovation across the advertising ecosystem.

Join for free to read