Case Study
Online Retailer Increases Conversion Rates By 50 Percent With Customer Lifecycle Marketing Campaigns
Online Retailer Increases Conversion Rates By 50 Percent With Customer Lifecycle Marketing Campaigns
SURVEY CASE STUDY silverpop.com © 2012 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 Case Study FABRIC.COM Online retailer increases conversion rates by 50 percent with customer lifecycle marketing campaigns THE COMPANY Fabric.com is the world’s leading online fabric store selling custom-measured fabric. Founded in 1999, it has a loyal customer base of sewing enthusias