Background: Citybond Holdings plc is an independent travel insurance provider based in the UK operating a range of brands including Flexicover, TopDog, Spectrum and Premium Cover. Their aim is to provide a range of travel insurance packages to suit both businesses and consumers, and strive to offer the most competitive prices by quotation through each of their branded websites. In 2011, Citybond started using Maxemail to deliver a variety of

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