Moving toward personalized communications When done well, marketing operates within an understanding of each customer’s journey, an interconnected series of touchpoints that occur before, during, and after the purchase of one or more services and products. Many marketing organizations have adopted applications that visualize these journeys and automate content delivery to encourage motion that improves sales, increases customer satisfaction, builds loyalty, and reduces servicing costs. ONE Marketing, a marketing services provider for Nordic businesses, has more than a decade of experience in marketing campaigns, communications, and automation. They have found that, despite its perceived limitations, email marketing is still the king of communications, providing an efficient

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