CASE STUDY | Lenovo 1 Lenovo Computes Supply Chain and Retail Success with DataRobot For suppliers and retailers, the supply chain dance is a delicate one. Retailers want to sell as many of the supplier’s’ products as possible and the supplier is motivated to help the retailer accomplish this. However, there is a supply-and-demand balance that both parties try to achieve. “Having too much inventory means that stores will have to make special sales efforts to burn and move that stock,” explained Rodrigo Bertin, Senior Business Development Manager, Latin America at Lenovo Brazil. “On the other hand, having insufficient inventory indicates that demand is outstripping supply, which can lead to loss of potential sales due to a shortage of computers on the shelves.” For Lenovo Bra

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