Case Study

Omnichannel Shopper Experience: Multiphased Qualitative Research

Omnichannel Shopper Experience: Multiphased Qualitative Research

Case History Copyright © 2016 Decision Analyst. All rights reserved. Strategic Research ? Analytics ? Modeling ? Optimization Category: Beauty Products Manufacturer Methods: In-Person Focus Groups, Qualitative Research, Remote Desktop Viewing, Screen Sharing, Time-Extended™ Online In-Depth Interviews, Virtual Ethnography Summary A large global manufacturer and marketer of beauty products wanted to understand beauty shoppers’ motivations, perc

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