A Qualitative Approach to Understanding the Path-to-Purchase

2 Pages

Case History Copyright © 2015 Decision Analyst. All rights reserved. Strategic Research ? Analytics ? Modeling ? Optimization Category: Cosmetic Methods: In-Person Focus Groups, Virtual-Ethnography (Remote Desktop Viewing), Path-to-Purchase, Time- Extended™ Qualitative Summary Decision Analyst’s client, a cosmetic manufacturer, was interested in gaining a better understanding consumer perceptions and usage of Amazon.com. Management wanted to

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A Qualitative Approach to Understanding the Path-to-Purchase

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