Case Study | Taziki’s Mediterranean Café On a Greek getaway in 1997, Keith Richards and his wife Amy fell in love with small-table Mediterranean cafés where communities gathered to savor fresh Mediterranean flavors. With a vision to recreate their amazing dining experiences, they opened the first Taziki’s Mediterranean Cafe in 1998 in Birmingham, AL serving fast, quality food at reasonable prices. As Chief Innovation Officer for Taziki’s (and parent company Fresh Hospitality), Dan Simpson describes himself as a man with eyes on the horizon, on a quest to marry consumer dining trends, technology and marketing to grow the Taziki’s brand. With 65 restaurants now in operation, the line-service fast casual chain has aggressive plans to double its locations by the end of 2017. And, o

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