OPTION 1 Case Study | Black Diamond Café Five and a half years ago, Dave Ung and his wife opened a small café in an area ripe with big competition. It didn’t take them long to realize they needed some smart technology to keep pace with the likes of mammoth chains Starbucks and Pete’s Coffee. Ung knew his customers had sky-high expectations for fast, hassle- free in-store experiences, but he didn’t have the budget to mimic Starbucks’ insanely popular mobile app. The small café would never garner enough downloads to justify the hefty price tag associated with a branded app; it required technologies to fit its small size, and deliver big on customer experience. Enter Spendgo, a personalized customer engagement platform that builds loyalty for chains like Jamba Juice, Dickey’s and Col

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