Case Study
Omni-Channel Prepaid Commerce Strategy Drives New Growth for Sephora
Omni-Channel Prepaid Commerce Strategy Drives New Growth for Sephora LEADING PROVIDER OF PREPAID COMMERCE SOLUTIONS CASE STUDY Sephora is a visionary beauty-retail organization offering a unique, open-sell environment in 1,780 stores in 29 countries worldwide, along with Sephora.com and the Sephora to Go mobile app. CHALLENGE When re-evaluating its prepaid commerce program and how to best market digital gifting to customers, it became clear that better alignment to its omni-channel strategy was needed to drive differentiation. SOLUTION Leverage the cloud-based CashStar Commerce platform to offer personalized, mobile gift cards that seamlessly cross all retail channels, deliver an optimal customer experience and drive revenue growth. RESULTS • An 8x revenue growth rate over the prio