Case Study

Olive Garden Drives Customer Loyalty

Olive Garden Drives Customer Loyalty

Situation Darden Restaurants Inc., a growing, publicly traded company based in Orlando, Florida, is one of the country’s largest casual dining restaurant companies. One of Darden’s larg- est and most recognizable chains is Olive Garden Restaurants, which operates more than 500 company-owned restaurants across the United States. In 2001, Olive Garden officials set out to improve the organization’s ability to interact with customers and to

Join for free to read