Case Study
Fire Ants Ignite Sales at ScottsMiracle-Gro
The Scotts Miracle-Gro Company (ScottsMiracle-Gro) is the world’s largest marketer of branded consumer lawn and garden products with a full-range of products for professional horticulture. Each year, just under a million consumer calls, over 80,000 emails, and over 40,000 letters pass through the Scotts Help Center by way of its consumer interaction and relationship management solution: Astute Solutions’ ePowerCenter™. ScottsMiracle-Gro