OLD ORCHARD - Lambert COMPANY Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States offering consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. PROJECT Old Orchard sought to reinvent its existing line of lemonades with a reduced-sugar variety. Lambert’s challenge – how do we build buzz in an overcrowded beverage category?TACTICS Lambert developed and launched a unique video contest campaign that encouraged mobile, web and social interaction The project also engaged traditional media outlet

Join for free to read