Customer Story New Thinking at Old DominionMeet Old Dominion University Norfolk, Virginia? s Old Dominion University (ODU) is a forward-focused research university that values entrepreneurship and innovation with initiatives that contribute nearly $2.1 billion to the economy. Its communications team uses Meltwater for outreach, monitoring, and social engagement. Creating Order at Old Dominion Their task is formidable: service 25,000 students, administrators, and academic departments with a communications team of 21 . L acking a central platform, the team juggled multiple systems for online news, broadcasts, social listening, and engagement. T weets and mentions were overlooked or seen too late for a reply. Although ODU had a monitoring subscription in place with Zignal, t

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