Meet Old Dominion Universit y www.melt water.com See Melt water in Act ion Norfolk, Virginia? s Old Dominion Universit y (ODU) is a leading research universit y wit h ent repreneurship init iat ives t hat cont ribute nearly $2.1 billion to t he economy. It s communicat ions team uses Melt water for out reach, monitoring, and social engagement . Their task is formidable: service 25,000 st udent s, administ rators, and academic depart ment s wit h a communicat ions team of 21 . Lacking a cent ral plat form, t he team juggled mult iple systems for online news, broadcast s, social listening and engagement . T weet s and ment ions were overlooked or seen too late for a reply. Alt hough ODU was using Zignal for media monitoring, t he team st ill relied on Google Alert s as a safet y

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