Case Study
O.K. Tire Stores Inc.
O.K. Tire Stores Inc. C A S E S T U D Y “TO BEST UNDERSTAND YOUR BUSINESS, YOU MUST FIRST UNDERSTAND YOUR MARKET AND ITS CUSTOMERS.” Bruce Hawley, National Dealer Development Manager, O.K. Tire Stores Inc. PITNEY BOWES BUSINESS INSIGHT PROVIDES O.K. TIRE STORES INC. WITH VALUABLE MARKET AND CUSTOMER INSIGHT TO FUEL MORE EFFECTIVE BUSINESS PLANNING Challenge To grow the business and improve the performance at each store, O.K. Tire Stores Inc. need