Oi Increases Revenue, Market Share, and Customer Loyalty by using Informatica to “Keep It Simple"
Oi Increases Revenue, Market Share, and Customer Loyalty by using Informatica to “Keep It Simple"
8 PagesOi (pronounced ‘oy’) is the largest telecommunications company in Brazil with annual revenues of USD 14.5 billion, more than 31 million customers (Dec/07), and 10,000 employees. Being the largest, however, is not suffi cient for Oi, their objective is to be the best service provider in Brazil. BUILDING AN INFRASTRUCTURE FOR GROWTH Data–managing and accessing their data across a disparate array of databases and other sources––is a critical p
