Case Study

Weltbild Reduces Costs and Increases Customer Satisfaction with Informatica Identity Resolution Technology

Weltbild Reduces Costs and Increases Customer Satisfaction with Informatica Identity Resolution Technology

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SUCCESS STORY “Th e Informatica identity resolution technology provides the best results for discovering duplicates. Also, it is the best tool when planning the size of the mailing campaigns, such as new customer mailings to a specifi c target audience.” — Th omas Seelmann, Manager, Address Management, W eltbild GmbH Protecting a Valuable Brand Weltbild GmbH is an internationally successful media and mail-order company. Over the past year, th

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