Case Study

Ogihara America Howell - A Strategy Of Innovation

Ogihara America Howell - A Strategy Of Innovation

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www.abb.com/robotics metal > 8 A strategy of innovation Located midway between the u.s. auto manufac- turing centers of Lansing, Flint and Detroit, Michi- gan, the Ogihara America Howell facility stamps and assembles automotive body panels. The plant initially served the u.s. big three: gm, Ford and Chrysler. Over time the fortunes of those manufacturers have declined. Yet Ogihara has continued to thrive and maintain a prosperous business

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