USING MOBILE AND BEACONS FOR CONTEXTUAL MARKETING SMARTFOCUS | NOVEMBER 2014 | PAGE 12 THE REQUIREMENT The ground-breaking OFFICE Summer Treats beacon-enabled app was launched in August 2014. OFFICE wanted to use beacons and the SmartFocus mobile proximity marketing platform to deliver offers, push notifications to their customers and an in-app competition. Customers should also recieve a targeted email directly after their visit in

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