Case Study
Filofax
Want your email click through rate to soar by 120%? Keep reading to find out how.... Filofax CASE STUDY: www.smartfocus.com SMARTFOCUS CASE STUDY: FILOFAXChallenges • Email open and click thr ough r a t es w er e declining • Cus t omer email design w as out of da t e a n d i n c o n s i s t e n t • Limit ed time and r esour c e t o upda t e email design Key Achievements • Incr eased a v er a