smartfocus.com SMARTFOCUS CASE STUDY: ISAAC MIZRAHI NEW YORK Isaac Mizrahi New York CASE STUDY: Black White Black White IM Collection logo IM Collection logo “Targeted communication helped Isaac Mizrahi New York increase revenue by more than 15%.”smartfocus.com Challenges • Drive traf? c for new eCommerce site • Rapidly build customer database • Create awareness with personalized communications • Engage customer base • Develop email marketi

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