Case Study: Oerlikon Balzers Exporting Best Practice Sales Training Challenge Oerlikon Balzers is a leading high performance industrial coating company based in Lichtenstein. The company operates 100+ surface coating centers in 43 countries around the world. Micro-thin advanced coatings extend the life of precision components and industrial parts including gears, mechanical drives, and dental equipment. The sizable Oerlikon sales organization consists of a direct sales force operating in 18 different countries. Like many industrial companies most sales managers are trained engineers with excellent technical skills and extensive product knowledge. Desiring to bring a strategic best practices discipline to the sales organization, Oerlikon engaged Ascension to bring its Purposeful Selling pro

Join for free to read