A Brand Development & Campaign Launch The Challenge: TASC was hired to assist Ray and Mark Dalio in launching OceanX, an initiative to explore the oceans and bring them back to the world. OceanX unites next-gen technology, fearless science, compelling storytelling and educational experiences to inspire and connect the world with the oceans. TASC ’s goal was to help build a movement that would make ocean exploration as inspiring and as relevant as space exploration. Our Strategy: TASC worked with the OceanX team to build a long-term strategy to merge two ocean research and media organizations into one large-scale initiative. We helped curate and promote new programming, developed strong messaging, trained senior lead

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