QualiTest helps Telefónica to launch new LATAM Mobile Brand Client Overview Quam is a new mobile brand launched by Telefónica for the youth market. In support of Telefónica’s mission to deliver the best of technology from around the world to their customers in Argentina, the company aims to simplify their product offerings to across the board, including their fixed line, mobile, broadband, and television products. QUAM’s launch is strategic to Telefónica’s competitive position in Argentina; the new brand targets young people between 15 and 25 years, a market of about 8 million locally. QUAM differentiates itself from competitors by offering simple packages with attractive prices. Because QUAM’s target market is young adults, the brand will focus mainly on attending customers via online cha

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