Case Study

Luxury Ecommerce Retailer Improves Promotional Offers and Increases Customer Loyalty with Advanced Analytics

Luxury Ecommerce Retailer Improves Promotional Offers and Increases Customer Loyalty with Advanced Analytics

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Case Study Luxury Ecommerce Retailer Impro v es Promotional Offers and Increases Customer Lo y alty with Adv anced AnalyticsThe information contained in this document is proprietary. ©2016 Antuit. All rights reserved antuit.com In the retail luxury business where products are expensive and purchases are usually discretionary, it’s not uncommon for lengthy lag times to exist between individual customer purchases. It’s the nature of the business. For one Singapore-based e-commerce luxury retailer specializing in high-end designer brands, this problem was particularly pronounced. The company was enjoying success in the region and had grown its business operations across 8 neighboring countries. But its ability to earn repeat business from customers was lacking, even for a luxu

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