NRL Mortgage uses Domo to centralize data across its operations, integrating systems like CRM, finance, and loan origination. This has enabled real-time tracking of key metrics, such as loan origination costs and lead acquisition ROI, helping reduce lead costs by 1/3. By analyzing performance data, NRL Mortgage optimizes loan officer productivity, streamlines operations, and ensures staffing levels align with demand, preventing unnecessary hires and layoffs. Domo empowers NRL to proactively manage growth, improve decision-making, and adapt to market fluctuations.

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