Challenge Nottingham Trent University provided us with a challenge of designing a creative marketing solution to support their commercial lead generation direct marketing campaigns. This was to promote evaluation and in-company/continuing professional development to a commercial audience. The key objective was to support NTU’s commercial campaign themes by raising awareness of their evaluation service and in-company/CPD offering to new audiences; generating new leads for commercial activity at NTU, and ultimately generating additional commercial income for the University. Solution We prepared a number of creative solutions to meet the brief. The visual look clearly set out the value NTU brings to those organisations that they work with: offering not just a new perspective, but

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