Case Study

Not Your Mother’s Coupon: Mobile Coupons Increase AMP Energy Drink Sales Over 50%

Not Your Mother’s Coupon: Mobile Coupons Increase AMP Energy Drink Sales Over 50%

Pages 3 Pages

Not Your Mother’s Coupon: Mobile Coupons Increase AMP Energy Drink Sales Over 50% DariMart is a convenience store chain who wanted to increase sales with Pepsi and AMP Energy Drinks. They adopted a promotion using short codes and cell phones. When DariMart texted customers a short code, the consumer received a mobile coupon on their cell phone. With the use of Datalogic’s Magellan 1400i scanner, DariMart was able to scan the coupon from the cell

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