northrow.com @NorthRowChecks Working with LGSS, NorthRow has helped transform the Blue Badge Application process for Cambridgeshire County Council. The NorthRow API, which sits between the online application form and the Council’s back office CRM systems, has streamlined the online application process reducing time, cost and manual intervention for 10,000 applications each year. Cambridgeshire County Council Customer service agents now spend an average 2 minutes per application, saving up to 30 minutes of data entry for each applicant. As a result of the project, the council has saved £60k in the first year of operation and seen a threefold increase in the number of digital applications and a dramatic reduction in the number of supported telephone applications. They have a

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